Why was Barack Obama re-elected?

President Barack Obama

President Barack Obama

Actually, the question shouldn’t be why was he re-elected, but why shouldn’t he have been re-elected.  And why shouldn’t he have?  The man is good looking, an amazing orator, charismatic, and has a pretty wife and beautiful children. He has a multi-racial background that a lot of us as Americans identify with.  Let’s face it, everything on the surface about the guy is appealing.  So why shouldn’t he have been re-elected?

I know what you’re thinking; it is what’s underneath all that façade that counts – his actions as president, his leftist ideology; not his mere words, no matter how beautiful they sound when they leave his mouth.  It’s not how inspiring his speeches are, save the content and undertone, but the implications of the words and what they bode for the American future.

You see, it’s all in the delivery. You have to be able to reach people. People react and think based on emotion, especially when it comes to politics.  It’s not about Wall Street, foreign affairs, national debt, healthcare, or the economy. It’s how your leader spins the issues, and how competent he is at it.  President Obama is very competent at making you believe he cares whether he does or not.  He’s a master at it; even when he’s off his game, as evidenced in the first presidential debate with Romney. He still came across with confidence and charisma.  People like that. They’re very comfortable with that. They like someone with confidence because it, in turn, gives them confidence.

Despite Obama’s troubles during his last four years as president, this was an uphill battle for Romney from the start.  I read many articles and blogs claiming a Romney victory weeks before November 6th.  I admit it; I wanted to believe it also.  But a small voice in the back of my mind kept reminding me that if it is as close as all the polls say, then why is it in Romney’s favor?  Romney was running against an incumbent. Statistics tell us that out of 29 bids for the re-election of an incumbent, 9 lost. 20 won re-election, including Obama.  On numbers alone, that gave Romney a 45% chance of winning.  The incumbent has the advantage by default.

Considering all that’s been said, conservatives should not be discouraged.  This race was extremely close and the country is essentially split down the middle. Romney was not just going up against an incumbent president, but an expert campaign and a machine that had been campaigning for election ’12 since election ’08.  Yet, Romney almost unseated a very popular man; not necessarily a popular president, but a popular man.  And that’s why Romney lost and Obama won.  Obama’s likeability put him over the edge.  It didn’t get him a landslide like in ’08, but it was just enough to hold on for another four years.

No side can claim a complete victory.  It just so happens that the other side had a slightly better day.

Romney gave it a great run.  I don’t think anybody could have done better.  When you’re running against an incumbent, it’s a close race, the incumbent is a popular figure, and the incumbent is charismatic and attractive, it’s a very difficult mountain to climb. It may even be impossible. My hat’s off to Governor Romney. He’s a good man, a proven leader, and he tried his best; even though we all know his best on November 6th wasn’t good enough.  Sometimes you can put all your heart, passion, and talent into something, and still lose or not accomplish what you set out to do.  The key is to not to give up.  Romney won’t give up.  I have a feeling we’ll see him again soon.

Maybe then, the American people will warm up to him a little more and give him the edge to victory.